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Using Design Thinking for Innovation
This workshop aims to introduce the concepts of Design Thinking, a relatively-new methodology in identifying problems and solving them in a manner that is human-centered (compared to the traditional problem-centered solutions.) The tools in this module help in improving customer or employee experience, addressing sales performance, and many more! Module 1: Introduction to Design Thinking •Identifying the Design Thinking Methodology •Identifying the Stages of Design Thinking • Importance of Design Thinking to Innovate and Solve Problems Module 2: The Emphatize Stage •Importance of Knowing Your Audience •Tools to Know Your Audience •Planning an Ethnographic Research •Tips on Creating Surveys for Customer Profiling •Empathy Mapping to Understand Customers Deeper Module 3: The Define Stage •Defining Persona •Using Journey Maps to Identify Problems in Business Processes •Tools to Clearly Define Problems (Goals, Barriers, and Contexts) Module 4: The Ideation Stage •Tips when Generating Ideas •Tools to Generate Ideas •Brainstorming Techniques •Mind Maps •Starbursting •Conducting Brainstorming Sessions Module 5: The Prototype and Testing Stage •Creating a Prototype Testing Plan •Tips on Testing the Prototype •Prototype Workshop (Creating and Presenting) Module 6: Tools to Increase Creativity •Innovating Using Creativity-Enhancing Tools •Morphological Analysis •Slip Writing |
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