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Using Design Thinking for Innovation
This workshop aims to introduce the concepts of Design Thinking, a relatively-new methodology in identifying problems and solving them in a manner that is human-centered (compared to the traditional problem-centered solutions.) The tools in this module help in improving customer or employee experience, addressing sales performance, and many more! Module 1: Introduction to Design Thinking •Identifying the Design Thinking Methodology •Identifying the Stages of Design Thinking Module 2: The Emphatize Stage •Tools to Know Your Audience •Planning an Ethnographic Research •Tips on Creating Surveys •Empathy Mapping Module 3: The Define Stage •Defining Personas •Using Journey Maps to Identify Problems •Tools to Clearly Define Problems Module 4: The Ideation Stage •Tips when Generating Ideas •Tools to Generate Ideas •Conducting Brainstorming Sessions Module 5: The Prototype and Testing Stage •Creating a Prototype Testing Plan •Tips on Testing the Prototype Module 6: Tools to Increase Creativity •Innovating Using Creativity-Enhancing Tools |
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